How do you get your chiropractic office more reviews? This is a question that many chiropractors ask themselves when they are considering how to improve their marketing. In this blog post, we will discuss some strategies for obtaining reviews for your chiropractic practice!
Why are reviews important to begin with? Reviews allow potential patients to get an inside perspective on what it is like to be treated by your practice and can potentially make or break someone’s decision about where they will go for treatment! In addition, the more positive reviews that you have, the higher up in search results your website will show up when people Google “chiropractor near me” and similar phrases.
You want to have at least 20 reviews on your Google My Business profile for Google to start to rank you higher. The more reviews you have the more social proof you will garner which will lead to more organic new patients.
In fact, people trust other people more than they could ever trust a brand or its ads.
There are many online review stats that prove this point:
Approximately 91% of people say that reviews make it more likely for them to use your services.
82% of consumers usually read online reviews for local businesses before making a purchase decision.
Trust for online reviews is equivalent to recommendations from friends and family.
The average consumer reads 10 reviews before feeling confident enough to trust a practice.
There’s no doubt that more and better online reviews will have a big impact.
It may seem challenging, but getting more reviews for your clinic isn’t as hard as you might think.
Just try the following:
1) Collect Email Addresses During Billing:
Collecting patients email address and phone number at the time of purchase is a big step toward receiving a review from them. Email addresses are the best way to follow up after a positive patient experience.
Send an email asking for feedback, and include your Google My Business page or another review site link in the body of the message so patients can share their thoughts with others online.
Patient Stream allows clinics to automatically collect and then send these review requests with direct links to Google and Facebook. You can even track when a patient reviews your page and respond to their review once it is posted.
2) Use Placards To Encourage Reviews:
Everyone at this point knows what a QR code is now because of COVID. Put up placards or hand out business cards with this QR codes encouraging people to leave a review of your practice. Including information on how to leave reviews online is a way to showcase your appreciation for feedback and continuous service improvement.
3) Verbally Ask For The Review:
Encourage your staff to ask patients who are satisfied with their visit if they would be willing to take the time needed to give a review on Google or other trusted social media platform. Of course, this tactic won’t be effective if it is be done by the doctor during the visit. Instead wait for when the patient is booking their follow-up appointment. This indicates that the user had a good experience.
4) Ask For Reviews on your Website:
It’s easier to get reviews from your patients when they find it easy to leave them. It sounds super obvious and yet so many clinics aren’t making any effort to simplify the review writing process for their patients. Most people are hesitant to write a review because they don’t want to take the time, or they think it is complicated. In order to get more reviews for your practice, it is important that you make the process as simple and straightforward as possible. You can get more reviews by highlighting your Google My Business or Yelp page on your homepage in a way that will not be overly disruptive.
5) Leverage Social Media:
Get your reviews posted on social media. Social media is an excellent way to get more reviews for chiropractic office because it connects you with people who have a history of being interested in the services that you provide, and they are likely already very active online.
In order to maximize this marketing strategy, make sure that every time you post anything on Facebook or Twitter about what’s going on at your practice–especially if it’s positive news–you also mention how anyone can leave feedback using review platforms like Google My Business or Yelp.
6) Thoughtfully Respond to All Reviews:
You’ll want to publicly thank reviewers for their feedback, and respectfully address any concerns or issues. For example: “Thank you so much for your review! I’m sorry that we missed the mark with this visit – please reach out with more specifics about what happened.”
Reviews are a great way of measuring the quality of care provided by chiropractors in practice. They can reveal how satisfied patients were, point to areas where improvements need to be made, tell potential new clients about services they should expect from chiropractor office’s professional staff and offer honest feedback on pricing and scheduling procedures. Furthermore, reviews provide an opportunity for self-reflection; if there is some truth in every criticism then it’s important not only to acknowledge those points.
Patient Stream allows you to respond to reviews in an organic and authentic way. When clinics respond to every review, both good and bad, it gives the appearance that they truly care about how patients feel and will at least take the time to read what they have left. This encourages new customers who are considering a visit for the first time, because they know their opinion will be valued.
If you get a negative review do the following:
- Respond as quickly as you can
- Acknowledge your mistake (even if you don’t agree)
- Explain your point of view courteously
- Write a meaningful and personal apology (even if you think it’s not your fault)
- Provide an immediate resolution or compensation
- Request to take the matter offline if things seem to be getting out of hand
7) Finally, Make Your In Clinic Experience Something To Write About:
This means you need to have a happy and helpful staff, provide excellent service and care for your patients. This is going to make the process of writing reviews about your business much easier in the end! If a patient feels great about the experience they had at your chiropractic office, they’ll want to leave reviews to share their satisfaction with others. Delighting patients and exceeding their expectations is key to more and better reviews.
When was the last time you went to a new business before checking out the reviews? Chances are it’s been a very long time, if ever. Patients serve as the best marketing tool for your practice. More often then not, it is their honest opinions that convince those who have never been to your practice to pick you over a competing office.
Implementing the above steps is a good way to get more reviews for your chiropractic practice. Too many offices are overlooking this essential component in their marketing plan and it’s costing them money each day they avoid implementing these strategies. There is no better time than now to take action on enhancing your business’ online presence with more reviews.
So if you don’t already, make a deliberate effort over the next couple of months to ask patients for reviews.